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Building a high-growth consumer business that simplifies people’s lives.
Through acquisition, Blucrest will create a high-growth, efficient organization that understands its customers and provides an inclusive, high-energy culture that drives results.
Understand and stay focused on the needs of a large target market
Create a fast and effective product/service development process
Ensure a best-in-class customer experience through operational excellence
Invest capital into efficient, disciplined, data-driven marketing programs
Create an inclusive, highly engaged and fun work environment
WHO WE ARE
Meet The Blucrest Leadership Team
Blucrest is a new company formed by GTCR in partnership with David Inns, Lynn Herrick, and Bill Yates. Headquartered in San Diego, CA, Blucrest will focus on acquiring companies and assets across the consumer landscape. Mr. Inns will serve as Chief Executive Officer, Ms. Herrick will serve as Chief Operating Officer, and Mr. Yates will serve as Chief Marketing Officer.
GTCR, pioneer of The Leaders Strategy™, is an important partner to Blucrest leadership’s expertise. Leaders Strategy offers accretive industry insights, informational advantages, access to capital and a talent pool which can be leveraged in support of our portfolio companies.
