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Building a high-growth consumer business that simplifies people’s lives.

Through acquisition, Blucrest will create a high-growth, efficient organization that understands its customers and provides an inclusive, high-energy culture that drives results.

The Blucrest Strategy

Understand and stay focused on the needs of a large target market

Create a fast and effective product/service development process

Ensure a best-in-class customer experience through operational excellence

Invest capital into efficient, disciplined, data-driven marketing programs

Create an inclusive, highly engaged and fun work environment


Meet The Blucrest Leadership Team

Blucrest is a new company formed by GTCR in partnership with David Inns, Lynn Herrick, and Bill Yates. Headquartered in San Diego, CA, Blucrest will focus on acquiring companies and assets across the consumer landscape. Mr. Inns will serve as Chief Executive Officer, Ms. Herrick will serve as Chief Operating Officer, and Mr. Yates will serve as Chief Marketing Officer.


We partnered with a leading private equity firm.

GTCR, pioneer of The Leaders Strategy™, is an important partner to Blucrest leadership’s expertise. Leaders Strategy offers accretive industry insights, informational advantages, access to capital and a talent pool which can be leveraged in support of our portfolio companies.

To learn more, visit the GTCR website.